An then we ask: So... How is your data?
How is it organized? How is the quality, what is the level of integration, standardization and how is it related to your well described processes?
The point is obvious, in my opinion there is no use trying to get information out of unmanaged data. When you can’t tell the level of quality of your data it is impossible to say something about the quality of the analytics results.
As Thomas Redman put it in his book “Data Driven, Profiting from your most important business asset”: “We have not even begun to understand the potential for analytics and data mining. Yet it’s reputation may be sullied, in some companies anyway, by hal…